Representation: Something that works in the absence of "the real" thing.
Semiotics: is the study of sign systems. In media, media text are taken apart and deconstructed to show meaning.
Context: The situation in which a person views something.
Media text: things studied in media .e.g video, audio, newspaper.
Codes: group of signs put together to make meaning.
Meaning is encoded in a media text and the audience decodes and interprets it when they understand it.
Signifier Signified
SIGN
Signifier is the message - Signified is the meaning taken from it.
Others-
Concensus: amount of people that agree.
Bias: one sided, one p.o.v
P.O.V: point of view ( for people who dont understand)
Denotation: meaning of something, to list what you see.
Conotation: with a particular context, something that cues or comes to mind. An idea or something associated to the word.
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